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  • Considering the ROI of social media

    Increasingly, the buzz is that every company--regardless of its industry focus--is a media company*. That reflects what we are hearing from clients as well. In working with a City of Portland agency whose focus is urban development, a company executive described the agency as a media-producing organization. That's a ...

    Posted by: OakTree Digital

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  • What's wrong with this picture?

     Google Local result showing a coffeehouse in results for "Web Site Design near Portland, OR."  I haven't looked to closely for reasons yet, but (a) the cofeehouse's page not only says nothing about any of the searched keywords; and (b) the page is actually created using images rather than html ...

    Posted by: OakTree Digital

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  • Getting Real About SEO

    It is certainly tempting to try to box up SEO as another project with a beginning, middle, and an end.  However, the important stuff never ends.  As you can see in this report by SEOmoz on search engine ranking factors, external links (links to your site from other places) ...

    Posted by: OakTree Digital

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  • Some love for DC P2P defendants

    Turns out maybe you can't just name a large pool of defendants who don't have any formal relationship vis a vis the sued transaction.  Score one for the Constitution and due process.  It can't be good to sue 4500 unrelated defendants...except from the plaintiff's perspective.  This is the latest ...

    Posted by: OakTree Digital

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  • Your short attention span

    Studies suggest that the average website visitor will spend somewhere around 4 seconds evaluating your website to determine relevance. You read that right: 4 seconds. So this means that given the very likely scenario that a user doesn't see what they want in 4 seconds, they will leave. In ...

    Posted by: OakTree Digital

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  • Who is this website for anyway?

    With few exceptions, most all of our clients have a pretty solid notion of audience segmentation insofar as who is purchasing their products or services. In fact, it's not unusual for some of these clients to produce impressive documentation detailing demographics, drilling into quite a lot of detail around audiences. ...

    Posted by: OakTree Digital

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  • How much is too much information?

    I think we all know a few people within our social networks that like to share a bit more than we would care to know about, and often times they are repeat offenders.   A  few smart entrepreneurs have found a way to launch companies from this addictive need for people ...

    Posted by: OakTree Digital

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  • OakTree's AFB/LPB ready for Oregon Primary

    In support of the State of Oregon's ongoing commitment to making it easier for voters to cast their ballots, OakTree Digital's Alternate Format and Large Format Ballots will be used for the upcoming May 18th Primary Election.

    The Help America Vote Act (HAVA) of 2002 included provisions to ensure that ...

    Posted by: OakTree Digital

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  • After a mock funeral, will IE6 die already?

    What did Internet Explorer 6 do to deserve a mock funeral attended by over 100 smirking developers, adorned symbolically in black? Put bluntly, it didn't die when it should have. Morbid? Sure. But IE6, which was released in 2001, still commands nearly 10% of the browser market (as of February 2010), ...

    Posted by: OakTree Digital

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  • The death of subtlety

    T-mobile commercial - they show a priest and he says "what - you don't think we [meaning priests] text?  We text."  Then a couple of people later, there's a young designer who lifts up a mannequin's arm and leg and says "I don't want it to cost one of these ...

    Posted by: OakTree Digital

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  • WhiteHouse.gov Moves to Drupal

    I had written a blog post a little more than a year ago called President 2.0, concerning Candidate Obama's superior internet strategy, which translated into some advantage at the voting booth. As a candidate, Obama made extensive use of social media, including Twitter, RSS, wiki pages and Facebook, and ...

    Posted by: David Martin

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  • The real-time web reconsidered

    My coworker recently posted about the real-time web, some of its great potential, and some of the challenges in integrating it into business websites.  I have to say though, to me some of the promise of that buzzword threatens to exclude some of the things that make social media sites ...

    Posted by: Lawrence W. Gallick

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  • HTML tips for handling super/subscript

    For developers, superscript and subscript formatting in HTML can be annoying, to say the least. In the spirit of saving readers of this post some headaches, I wanted to share some advice on handling superscript and subscript.

     

    There are many issues with formatting in HTML 4.0 that result in an ...

    Posted by: Brian Wald

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  • Why care about the Real-Time Web?

    Of all the 2009 web trends, the so-called "Real-Time Web" has probably had the most obvious impact on our collective lives. Prior to this year, it's likely that you knew someone in your network using Twitter or Facebook. This year, it's probable that you are personally using a social media ...

    Posted by: David Martin

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  • OakTree CMS build in Sitefinity showcase

    Telerik is featuring the website built by OakTree Digital for Mercedes-Benz of El Dorado on the Sitefinity CMS home page.  Scroll down to 'featured work' to see a screenshot.  Sitefinity is a ASP .NET based content management system (CMS).  View the Merceded-Benz of El Dorado website.

    Posted by: Lawrence W. Gallick

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  • Content - are we getting it?

    One of the notorious holdups in web development projects has historically been when clients are responsible for their own content. Its something we try to avoid, as we do offer copywriting services, but nonetheless, when it comes to content, clients are typically pretty possessive.  They are the subject matter experts, ...

    Posted by: Lawrence W. Gallick

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  • Are we still compatible, Internet Explorer 6?

    Microsoft's Internet Explorer version 6 was released in August, 2001, yet there are still more people using it today than Firefox 3.0. As of February 2009, IE6 still holds greater than 18% of the total web browser market share.

     

    As for me, I am a part of that 18% ...

    Posted by: David Martin

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  • Recession? Online Giving is Great in Portland.

    Now that 2009 is just underway, substantial doubts linger about the ongoing impacts of the U.S. recession, and what it will mean for businesses and nonprofits. Common sense dictates that shrinking assets in the world of affluence will eventually affect large and small businesses alike, as well as the nonprofit ...

    Posted by: David Martin

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  • "IM" is a verb

    I searched ["im" is a verb] in Google and didn't get anything substantial in terms of results, but I think it is time we all face it that "i.m." has become a verb.  It is actually a very commonly used word in techno-babble.

     

    Also, and I am not a ...

    Posted by: Lawrence W. Gallick

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  • Recession? Been there, done that!

    Being in business almost sixteen years gives one a perspective that hopefully can be used to guide us and our clients into the unknown ahead.

    I vividly remember the “tech recession” of 2001-2003 and how it affected our clients. So, assuming you are not in banking or real estate, what ...

    Posted by: John Schmitt

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