I'm fully aware that political punditry in America these days is about as overabundant as corn in Iowa, but from a web developer's perspective, this year's Presidential campaign has been remarkable. It's not a stretch to say that a key advantage to the Obama camp has been its superior Internet Strategy, which has included microblogging with Twitter, RSS feeds, wiki pages, video game advertising and
of course, a Facebook page:
Viewed as Internet Marketing--which, of course, this is--Obama's online strategy has rewarded him with approximately $1B online allowing him to steamroll his opponents along the way. Viewed as an organization, or even a corporation, the Obama campaign appears to be top to bottom one of the most successful marketing machines in US history.
From a political perspective, the implications of this strategy are a game changer going forward. The superior online strategy wins elections, or more modestly, is a key factor in winning elections.
For the rest of us, we can correctly extrapolate that for a marketing program to be successful, its Internet Strategy must be core, if not the marketing program. Marketers have to consider not only the marketing message, but SEO, user-contributed content and implementing tools that allow for simple publishing to a wide network of motivated end users. Gone are the days where a one-dimensional campaign will do. We're about to put our first President 2.0 in office, and folks, you can bet that change won't be far behind.