Being in business almost sixteen years gives one a perspective that hopefully can be used to guide us and our clients into the unknown ahead.
I vividly remember the “tech recession” of 2001-2003 and how it affected our clients. So, assuming you are not in banking or real estate, what did we learn that may help us all get through to 2010?
Back then, once a business had built their brochure site it was left to just exist on the “internet super-highway.” MARCOM folks cut or lost their budgets because they couldn’t quantitatively justify additional expenditures on the web.
Planning for a recession is totally different today. Internet usage has not only exploded, it has become indispensable. Customer’s expectations for the kinds of instant information, “touch points” and ease of use are embedded in everyone’s buying process.
Now is when you need to keep your internet presence active and responsive. Demonstrate how your products save time and money. Give prospects examples of successes they can model. Help them in their buying decisions.
What OakTree Digital learned back then was to sharply focus our services to what our clients’ needed to keep their businesses thriving. And, we're still doing it.
Look for my “Seven Ways to Recession Proof Your Business On-Line”, coming soon.