I think we all know a few people within our social networks that like to share a bit more than we would care to know about, and often times they are repeat offenders. A few smart entrepreneurs have found a way to launch companies from this addictive need for people to share their every move. First, we knew that you got a new chicken on your fictional Farmville farm and now we know you treated yourself to a Caramel Frappuccino in real life afterwards. Thanks to sites like blippy people can share their every purchase to the world and this has venture capitalists very interested. blippy is getting around 125,000 hits a month and has closed an initial investment round of $11million. Investors are betting that big consumer brands will be very interested and willing to buy this type of information.
Check out the New York Times for the full article.