Processes

Website Design

Unlike designing for print, designing for websites, applications and online learning programs requires a keen understanding of user and business goals, and then translating both into a well-branded, intuitive experience. As Steve Krug intoned in Don’t Make Me Think, a website's design “should be self-evident. Obvious. Self-explanatory. I should be able to 'get it' – what it is and how to use it – without expending any effort thinking about it.” And yet, most websites we visit on a daily basis exhibit one or more design problems, which can lead to frustration and a negative perception.

At OakTree Digital, we recognize that good interactive website design must synthesize marketing goals and branding, user experience and functionality. To make peace from these seemingly warring priorities, we have a design process that:

  • Defines and documents the creative strategy in collaboration with you and your team;
  • Organizes informational priorities based on a number of factors around importance, user tasks, intuitive labeling;
  • Presents visual website design concepts (or comps) that nail down branding while supporting the information architecture (IA);
  • Produces a well-integrated end product that enhances your brand from link to logo, resulting in an exceptional user experience.

Our interactive website design team consists of cracker jack pros whose skills range from traditional print design to multimedia. Spend a little time checking our work or contact us to talk about your next project.

Featured in the National Website Design Directory We're featured Portland web design company in Oregon web design company directory at Finders - US web designers directory

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