OakTree Digital Blog

OakTree Digital Blog

Yeah, we blog from time-to-time

• Pinterest Powering Online Retail

  Pinterest is only a couple years old but it already stands tall over social media's twin towers, Facebook and Twitter, in prompting users to buy products online.

  This conclusion is based upon the average number of retail companies followed by Pinterest a user compared to other social media sites. ...

  Posted by: OakTree Digital

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• Considering the ROI of social media

  Increasingly, the buzz is that every company--regardless of its industry focus--is a media company*. That reflects what we are hearing from clients as well. In working with a City of Portland agency whose focus is urban development, a company executive described the agency as a media-producing organization. That's a ...

  Posted by: OakTree Digital

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• How much is too much information?

  I think we all know a few people within our social networks that like to share a bit more than we would care to know about, and often times they are repeat offenders.   A  few smart entrepreneurs have found a way to launch companies from this addictive need for people ...

  Posted by: OakTree Digital

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• Why care about the Real-Time Web?

  Of all the 2009 web trends, the so-called "Real-Time Web" has probably had the most obvious impact on our collective lives. Prior to this year, it's likely that you knew someone in your network using Twitter or Facebook. This year, it's probable that you are personally using a social media ...

  Posted by: David Martin

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• President 2.0: Best Internet Strategy Wins

  I'm fully aware that political punditry in America these days is about as overabundant as corn in Iowa, but from a web developer's perspective, this year's Presidential campaign has been remarkable. It's not a stretch to say that a key advantage to the Obama camp has been its superior Internet ...

  Posted by: David Martin

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• The New Information Authorities?

  I attended SearchFest '08 yesterday at the Portland Zoo. The lack of cellular and wireless internet coverage made for unforeseen levels of attention from those in attendance. It was amazing to watch internet professionals pay actual full attention to something for once. On the other hand, the panelists HAD ethernet ...

  Posted by: Lawrence Gallick

  Category: