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  • Considering the ROI of social media

    Increasingly, the buzz is that every company--regardless of its industry focus--is a media company*. That reflects what we are hearing from clients as well. In working with a City of Portland agency whose focus is urban development, a company executive described the agency as a media-producing organization. That's a ...

    Posted by: OakTree Digital

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  • Getting Real About SEO

    It is certainly tempting to try to box up SEO as another project with a beginning, middle, and an end.  However, the important stuff never ends.  As you can see in this report by SEOmoz on search engine ranking factors, external links (links to your site from other places) ...

    Posted by: OakTree Digital

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  • Your short attention span

    Studies suggest that the average website visitor will spend somewhere around 4 seconds evaluating your website to determine relevance. You read that right: 4 seconds. So this means that given the very likely scenario that a user doesn't see what they want in 4 seconds, they will leave. In ...

    Posted by: OakTree Digital

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  • The death of subtlety

    T-mobile commercial - they show a priest and he says "what - you don't think we [meaning priests] text?  We text."  Then a couple of people later, there's a young designer who lifts up a mannequin's arm and leg and says "I don't want it to cost one of these ...

    Posted by: OakTree Digital

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  • Content - are we getting it?

    One of the notorious holdups in web development projects has historically been when clients are responsible for their own content. Its something we try to avoid, as we do offer copywriting services, but nonetheless, when it comes to content, clients are typically pretty possessive.  They are the subject matter experts, ...

    Posted by: Lawrence W. Gallick

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