OakTree Digital Blog - View Source
Go Back

  • Considering the ROI of social media

    Increasingly, the buzz is that every company--regardless of its industry focus--is a media company*. That reflects what we are hearing from clients as well. In working with a City of Portland agency whose focus is urban development, a company executive described the agency as a media-producing organization. That's a ...

    Posted by: OakTree Digital

    Category:

  • Your short attention span

    Studies suggest that the average website visitor will spend somewhere around 4 seconds evaluating your website to determine relevance. You read that right: 4 seconds. So this means that given the very likely scenario that a user doesn't see what they want in 4 seconds, they will leave. In ...

    Posted by: OakTree Digital

    Category:

  • Who is this website for anyway?

    With few exceptions, most all of our clients have a pretty solid notion of audience segmentation insofar as who is purchasing their products or services. In fact, it's not unusual for some of these clients to produce impressive documentation detailing demographics, drilling into quite a lot of detail around audiences. ...

    Posted by: OakTree Digital

    Category:

  • After a mock funeral, will IE6 die already?

    What did Internet Explorer 6 do to deserve a mock funeral attended by over 100 smirking developers, adorned symbolically in black? Put bluntly, it didn't die when it should have. Morbid? Sure. But IE6, which was released in 2001, still commands nearly 10% of the browser market (as of February 2010), ...

    Posted by: OakTree Digital

    Category:

  • WhiteHouse.gov Moves to Drupal

    I had written a blog post a little more than a year ago called President 2.0, concerning Candidate Obama's superior internet strategy, which translated into some advantage at the voting booth. As a candidate, Obama made extensive use of social media, including Twitter, RSS, wiki pages and Facebook, and ...

    Posted by: David Martin

    Category:

  • Why care about the Real-Time Web?

    Of all the 2009 web trends, the so-called "Real-Time Web" has probably had the most obvious impact on our collective lives. Prior to this year, it's likely that you knew someone in your network using Twitter or Facebook. This year, it's probable that you are personally using a social media ...

    Posted by: David Martin

    Category:

  • Content - are we getting it?

    One of the notorious holdups in web development projects has historically been when clients are responsible for their own content. Its something we try to avoid, as we do offer copywriting services, but nonetheless, when it comes to content, clients are typically pretty possessive.  They are the subject matter experts, ...

    Posted by: Lawrence W. Gallick

    Category:

  • Are we still compatible, Internet Explorer 6?

    Microsoft's Internet Explorer version 6 was released in August, 2001, yet there are still more people using it today than Firefox 3.0. As of February 2009, IE6 still holds greater than 18% of the total web browser market share.

     

    As for me, I am a part of that 18% ...

    Posted by: David Martin

    Category:

  • Recession? Online Giving is Great in Portland.

    Now that 2009 is just underway, substantial doubts linger about the ongoing impacts of the U.S. recession, and what it will mean for businesses and nonprofits. Common sense dictates that shrinking assets in the world of affluence will eventually affect large and small businesses alike, as well as the nonprofit ...

    Posted by: David Martin

    Category:

  • Recession? Been there, done that!

    Being in business almost sixteen years gives one a perspective that hopefully can be used to guide us and our clients into the unknown ahead.

    I vividly remember the “tech recession” of 2001-2003 and how it affected our clients. So, assuming you are not in banking or real estate, what ...

    Posted by: John Schmitt

    Category:

  • President 2.0: Best Internet Strategy Wins

    I'm fully aware that political punditry in America these days is about as overabundant as corn in Iowa, but from a web developer's perspective, this year's Presidential campaign has been remarkable. It's not a stretch to say that a key advantage to the Obama camp has been its superior Internet ...

    Posted by: David Martin

    Category:

  • Understanding the Groundswell

    Yesterday, I attended the Internet Strategy Summit here in Portland, which was organized by Steve Gehlen, a former client of OakTree's. The conference was very well attended by the region's most wired, as well as similarly wired attendees from all around the country. One of the more energetic and thought-provoking presentations was given by ...

    Posted by: David Martin

    Category:

  • Target Display Resolution

    According to the W3C, 48% of web users have a 1024x768 pixels display.  38% have a higher resolution (as of January, 2008).  If my math serves me, that is 86% of the users using resolustions more than 1024x768.

     

    REDESIGN YOUR SITE

     I am not saying that we should ...

    Posted by: Lawrence W Gallick

    Category:

  • New Drupal CMS Author: iRobot!

    Automatic processes have always been a goal for businesses and web management, however Eureka! Science News has taken it to a new level. The website is dynamically updated completely with "artificial intelligence" (AI). The site pulls in articles and archives them based on a few, presumably complex, algorithms.

    “its sole purpose ...

    Posted by: Brian Wald

    Category:

  • Google Site Search Boosts Page Rank Quick

    Well, almost. With Google’s Custom Search API , you can add a powerful site search feature to your website in a matter of minutes. This API allows you to easily create a customized search engine, influencing the results displayed. If you own a company that serves a particular market niche, ...

    Posted by: Jeremy Davey

    Category:

  • Annoying Interfaces of the day - Outlook/Word and the grocery store

    The Grocery Store:
    Why is it at the grocery that we simply adapt to terrible user interfaces? Better yet, why do they even reach the market? Aren't they tested?

    Case 1: The self checkout line. You have to run your credit card through a completely separate machine, but have to ...

    Posted by: Lawrence W Gallick

    Category:

  • IA Summit '08 - Miami

    The picture - it is just one of the many deliverables on the "Wall of Deliverables" at the IA Summit. Oh and also - special thanks to Puerto Sagua in Miami Beach for providing me some of the best cuban food I've ever tasted.

    First off - just to further ...

    Posted by: Lawrence W Gallick

    Category:

  • Vertical Alignment with CSS

    Apparently there are a lot of people who have solved this issue out there, but I thought I would post my solution (which is just a variation of someone else's).

    If you want to vertically align something in the middle of a browser window, the CSS can be a little ...

    Posted by: Lawrence W Gallick

    Category:

  • Erasing the Past (do the 301)

    Sure, the digital landscape is littered with detritus. I think my original geocities website is still even floating out there, complete with Java applets, my resume, and a link to my thesis about Jazz Autobiography. And the world should really be spared all that - it is the kind of ...

    Posted by: Lawrence W Gallick

    Category:

  • Compare Column

    Usability is all about making things intuitive - so the user doesn't need to read directions to know how an interface is supposed to function. I think ZD Net's compare column really hammers you with the compare column - something I think people have gotten so used to seeing that ...

    Posted by: Lawrence W Gallick

    Category:

  2. 1
  3. 2
  4. Next page

What do you need help with?

Archives

View / Subscribe to RSS Feed